Build each brand on every ccTLD separately
Whenever you are dealing with multiple ccTLD, you have to build the brand of each ccTLD separately.
This is because Google and other search engine will localize every ccTLD to the country represented by the ccTLD.
ccTLD can expensive
ccTLD can be expensive, some ccTLD cost $50. How about buying ccTLD for every country you are targeting – it is expensive.
Some country have restriction on their ccTLD, may require you are a citizen or resident of those particular countries. Some restricted ccTLD require submission of documents that you may not have, especially if you are expanding to new countries.